Long SMS Messages

Advantages:

• Detailed Information: You can provide all the key details in one place, reducing the need for the recipient to follow up or click links.
• Personal Touch: A longer message can feel more personalized and empathetic, especially for emotionally sensitive topics like healthcare or surgery.
• Engagement: If written well, it can capture attention and build trust with your audience.

Disadvantages:

• Overwhelming: Long messages can feel overwhelming, leading to skimming or ignoring.
• Truncation: On some devices, lengthy SMS messages may get split into multiple texts.
• Costs: Longer messages can be more expensive, especially if split into multiple parts.

Short SMS with Links

Advantages:

• Quick Impact: Grabs attention with a clear, concise call to action.
• Higher Click-Through Rates: By including a link, you guide recipients to a landing page with detailed information.
• Better for Busy Audiences: Ideal for people who prefer quick, scannable messages.

Disadvantages:

• Requires Additional Action: Recipients need to click the link to get the full details, which not everyone may do.
• Limited Personalization: Shorter messages may feel less personal.

Combining Short SMS + Email

Advantages:

• Best of Both Worlds: SMS delivers immediate, high-impact information, while email provides the full details for those interested.
• Improves Conversion Funnel: SMS grabs attention, and email allows for deeper engagement.
• Cost-Effective: Keeps SMS short (and less costly) while leveraging email for more comprehensive communication.

Disadvantages:

There is no

Best Practices for SMS + Email Marketing:

1. Make SMS Actionable: Use SMS to highlight the offer, create urgency, and provide a link. Example: “Reserve your surgery for $250 USD—offer ends Feb 28! Learn more: [link].”
2. Personalize Email: Use the email to expand on benefits, provide package details, and build emotional connections.
3. Timing Matters: Send the SMS first to grab attention, then follow up with the email a few minutes or hours later.

Conclusion:

A short SMS with a link complemented by a detailed email is generally more effective. It balances clarity, engagement, and cost while encouraging recipients to take action without feeling overwhelmed.

In Chrome

1. On your computer, open Chrome.
2. At the top right, click More   Clear browsing data.
3. Select a time range, like Last hour or All time.
4. Select the types of information you want to remove.
5. Click Clear data.

Delete specific cookies

1. On your computer, open Chrome.
2. At the top right, click More   Settings .
3. Click Privacy and securityThird-partycookies.
   • Tip: If you are part of the Tracking Protection test group, select Tracking Protection instead.
4. Click See all site data and permissions.
5. At the top right, search for the website’s name.
6. To the right of the site, click Delete .
7. To confirm, click Delete.

What happens after you clear this info

After you clear cache and cookies:

• Some settings on sites get deleted. For example, if you were signed in, you’ll need to sign in again.
• If you turn sync on in Chrome, you’ll stay signed into the Google Account you’re syncing to in order to delete your data across all your devices.
• Some sites can seem slower because content, like images, needs to load again.

How cache & cookies work

• Cookies are files created by sites you visit. They make your online experience easier by saving browsing data.
• The cache remembers parts of pages, like images, to help them open faster during your next visit.